ADVERTISING INFORMATION

Advertising Rates
Rate Card #8

Prepayment discount: 3% for any advertiser in good standing, if full payment is made with ad reservation.
Position request: Add 10%.
Frequency discounts: To calculate earned frequency discounts, number of issues or insertions may be used, whichever is greater. Insertions must run in a four-issue (12-month) period, starting with the issue in which the first ad appears. Ad size may change during contract year but cannot be reduced by more than 50% and retain the frequency discount.
Bleed: Only full page ads may bleed.

For more information or to request a media kit, e-mail or call Harvest Limited LLC at (802) 496-6789 ext. 1.

VermontLife.com Advertising

As part of the ad contract, advertisers will receive a free link and 20 words of copy on Vermont Life's website. This gives advertisers an online presence on www.VermontLife.com and provides a direct click-through link to advertisers' websites.

For more information, contact Vermont Life's sales office at (802) 496-6789 ext. 1 or vtlife@harvestlimited.com.

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General Advertising Rates (includes Dining & Lodging)

These rates apply to all four-color general display ads as well as ads in the Dining & Lodging section of Vermont Life. Dining & Lodging ads include a free 50-word listing in the Dining & Lodging section.

Ad Sizes

1x Rate

2x Rate

4x Rate

Full page

$5,655

$5,170

$4,805

2/3 page

$4,235

$3,905

$3,615

1/2 page

$3,375

$3,110

$2,875

1/3 page

$2,355

$2,175

$2,005

1/4 page

$1,995

$1,850

$1,705

1/6 page

$1,495

$1,375

$1,275

1/12 page

$985

$910

$835

 

Covers

1x Rate

2x Rate

4x Rate

2nd Cover

$7,035

$6,475

$5,975

3rd Cover

$6,505

$5,980

$5,530

4th Cover

$7,550

$6,945

$6,425

 

General Ad Dimensions

Ad Sizes

Width

Length

Full Page

7"

9-5/8"

Full-Page Bleed (w/1/8" bleed)

8-3/16"

10-7/8"

2/3 Page Vertical

4-5/8"

9-5/8"

1/2 Page Horizontal

7"

4-5/8"

1/2 Page (2-col.) Vertical

4-5/8"

7"

1/3 Page (2-col.) Square

4-5/8"

4-5/8"

1/3 (1-col.) Vertical

2-1/8"

9-5/8"

1/4 Page Vertical

2-1/8"

7"

1/6 Page Horizontal

4-5/8"

2-1/8"

1/6 Page Vertical

2-1/8

4-5/8

1/12 Page Square

2-1/8

2-1/8

Listing Only: Advertisers may purchase a 50-word Dining & Lodging listing for $280.00.
Display ads in this section include a 50-word listing as part of the display ad rate.

SAMPLE DINING & LODGING LISTING:

The Inn at Anytown. This charming 100-year-old lodge features quiet elegance in a rustic atmosphere. Bountiful breakfasts served daily. Just a short walk to galleries, shopping, dining and hiking trails. Warm and friendly Vermont hospitality awaits you in a beautiful setting. Old Pine Rd., Anytown, VT 05550, (802) 555-1212. www.anytowninn.com.

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Events & Attractions Advertising Rates

These rates pertain to the special four-color section called EVENTS & ATTRACTIONS. Background screens are supplied at no additional charge to highlight this section.

Ad Sizes

1x Rate

2x Rate

4x Rate

1/3 page

$2,005

$1,885

$1,855

1/4 page

$1,705

$1,630

$1,545

1/6 page

$1,275

$1,220

$1,165

1/12 page

$835

$685

$650

Events & Attractions Ad Dimensions

Ad Sizes

Width

Length

1/3 Page Square

4-5/8"

4-5/8"

1/4 Page Vertical

2-1/8"

7"

1/4 Page Horizontal

7"

2-1/8"

1/6 Page Vertical

2-1/8"

4-5/8"

1/6 Page Horizontal

4-5/8"

2-1/8"

1/12 Page Square

2-1/8"

2-1/8"

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Marketplace Advertising Rates

These rates pertain to the special four-color section called MARKETPLACE. This is an ideal section for Vermont artisans, mail-order products and specialty foods. All rates include basic production for one image, one logo, copy and ad layout.

Ad Sizes

1x Rate

2x Rate

4x Rate

1/2 page

$3,460

$3,185

$2,935

1/4 page

$1,815

$1,695

$1,575

1/8 page

$1,010

$940

$865

1/16 page

$515

$495

$440

Marketplace Ad Dimensions

Ad Sizes

Width

Length

Full Page

7"

9-5/8"

1/2 Page Vertical

3-3/8"

9-1/4"

1/2 Page Horizontal

7"

4-7/16"

1/4 Page Vertical

3-3/8"

4-7/16"

1/4 Page Horizontal

7"

2-1/8"

1/8 Page Horizontal

3-3/8"

2-1/8"

1/16 Page Vertical

1-9/16"

2-1/8"

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Real Estate Advertising Rates

"I would highly recommend the magazine to anyone who wants to sell their property. I was flabbergasted how well it worked for us."

--Dolores & Rolf Muench, former owners of Harry's Hardware in Cabot, VT

These rates apply to the special section entitled GREEN MOUNTAIN REAL ESTATE. All rates include basic four-color production for one image, one logo, copy and ad layout.

Ad Sizes

1x Rate

2x Rate

4x Rate

1 page

$5,390

$4,970

$4,585

1/2 page

$2,985

$2,775

$2,465

1/4 page

$1,535

$1,420

$1,315

1/8 page

$830

$780

$735

1/16 page

$455

$430

$405

Real Estate Ad Dimensions

Ad Sizes

Width

Length

Full Page

7"

9-5/8"

1/2 Page Vertical

3-3/8"

9-1/4"

1/2 Page Horizontal

7"

4-7/16"

1/4 Page Vertical

3-3/8"

4-7/16"

1/4 Page Horizontal

7"

2-1/8"

1/8 Page Horizontal

3-3/8"

2-1/8"

1/16 Page Vertical

1-9/16"

2-1/8"

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Classified Advertising

All classified advertising requires payment with order.

Display Classifieds

Four-color display classified ads are sold by the column-inch and may include photos or line art. Columns are 2-1/8 inches wide. Vermont Life will create the ad, at no additional charge, if appropriate materials are received at Vermont Life by the deadline indicated below.

Per column-inch

1x Rate

2x Rate

4x Rate

$335

$315

$290

Text Classifieds

All classified advertising requires payment with order. Text-only classified ads are sold by the word, with a 10-word minimum. Clearly typed copy must be provided by the advertiser. The first few words will be capitalized and in bold face type.

Per word

1x Rate

2x Rate

4x Rate

$4.60

$4.20

$4.05

Prepayment for the total of all four insertions is required for the 2X and 4X rates, and copy must remain unchanged during the contract run.

Send all classifieds and payments to
Vermont Life Classifieds
One National Life Drive, 6th Floor
Montpelier, VT 05620

E-mail classified ad, including copy, to Vermont Life Production Department.

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For more information or a media kit, e-mail or call (802) 496-6789 ext. 1.

(11/07/09)

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