Fact Sheet

Vermont Life Magazine

Mission:Vermont Life’s mission is to create an engaging online presence and publish a premier-quality magazine filled with the best writing, illustration, art and photography Vermont has to offer.  Every issue of Vermont Life magazine celebrates the unique heritage, countryside, traditions, and people of Vermont and explores issues of contemporary interest to Vermonters and visitors of the state.

History: Vermont Life has been the state’s premier magazine since its founding in 1946. It has been completely self-financing since 1969. No tax dollars are used to support Vermont Life.

Circulation: 75,000 total; 60,000 subscriptions and approximately 15,000 newsstand and special distribution. In fact, issue-for-issue, Vermont Life is the second highest newsstand selling magazine in the state, second only to TV Guide. The magazine has subscribers in 50 states and 66 foreign countries. Approximately 70% reside outside Vermont, mostly in the Northeast, Florida, and the Southwest.

Readership:* 196,000 affluent, well educated readers (primary circulation plus 1.6 pass-along readers per copy).

  • Average household income is $108,000
  • 84% have attended college
  • They make 1,832,000 travel recommendations to places and businesses in Vermont per year. Nine out of ten readers say the magazine is helpful in making their travel plans.
  • Nearly 89% of them regard Vermont Life as the best source of travel information about the Green Mountain State.

Economic Impact:* Vermont Life’s out-of-state readers (70%) travel to Vermont an average of 3.3 times per year and stay in Vermont for more than 19 nights. In-state readers (30%) travel in Vermont and stay out away from home on average over 11 nights per year. The result? Vermont Life readers spend over $132 million on travel in Vermont each year.

We invite you to learn more about Vermont Life, Vermont’s own magazine. See how, for sixty years, it has helped to shape the brand of Vermont in words and pictures and has won over 95 national magazine awards in the process. Vermont Life magazine is the magazine of choice for both Vermonters at home and Vermonters-at-heart.


Advertising Sales: Smart Communication 802-877-2262

General Offices: Vermont Life Magazine: 6 Baldwin Street, Montpelier, VT 05602

Phone: 802-828-3241 Fax: 802-828-3366

www.VermontLife.com and www.VermontLifeCatalog.com

* Reader survey conducted by Research USA Inc.